Ricards Gras has been involved in consultancy in the fields of new media & arts alongside TV, film & media companies, such as the BBC in the past 12 years. In 2000 he produced a range of pioneering animation projects made with videogames (a technique later called Machinima) and, since 2004, he has developed numerous cross-media projects & virtual world content. With one of them he won the 2008 UK Technology Strategy Board award competition.

Right now he is working on Vlogger – a movie that he is writing/directing. Vlogger is a transmedia film project that mixes life footage with virtual worlds (due out in summer 2011), produced with Zentropa International Spain.

He says about himself: “One day, when I was a kid, my parents gave me some amazing news – they had decided to set up a video games arcade… Predictably, in my current job, I explore the creative applications that arise from the advent of new technology.”